Dontek ElectronicsIdentity Development and Website Design
Dontek approached Paraph to redesign and strengthen their identity development to coincide with a move to new premises.
Brand ApplicationWordpress Website, Signage and Brochures
The Dontek website was launched November 2014 and developed using a responsive content management system with Wordpress.
Existing brochure and identity imagery was used to brand the website so that it was uniquely Dontek.
A key catalyst for reviewing the Dontek identity was a move to new premises and breath new life in to an old trusted brand. It was also a great chance to celebrate 20 years of success and to show that Dontek are still going strong. With new premises comes the need to update signage and as part of the identity development Paraph designed an eye catching factory sign.
Promoting the Brand
Paraph also designed a series of brochures that helped extend and develop the brand further. Emotive images were used of pool users, relaxed in the knowledge that having warm water is ‘child’s play’.
In addition, Paraph also redesigned product manuals for better legibility of content and to reinforce brand recognition amongst end users. Consistency is kept as the same files are used for creating online PDFs and as printed manuals included with product packaging.
Friedo was very patient in re-working the design with us until we were satisfied with the whole concept. We will continue to use Friedo to help us develop and enhance our marketing material for our product range.
Dontek Electronics Pty Ltd now has a new logo and image and we would not hesitate to use Paraph again. Mary Falzon
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