Danihers Facility Management IdentityCleaning up a cleaners logo
Danihers was founded in 1987 by brothers Terry, Anthony and Chris Daniher when they moved to Melbourne from the family farm in New South Wales to play football. Twenty five years later, Danihers has evolved from window cleaning to an integrated facility management business committed to environmental sustainability.
Paraph rebranded the Danihers Facility Management Identity to leverage the well-known Danihers name, while reflecting its expanded focus on facility management. We created a flexible brandmark with supporting visual language, primary and secondary colour palette, and fact-based graphic elements.
As part of the rebrand Paraph also designed and delivered a full range of marketing collateral including hero brochure, website, stationery and suite of user-friendly branded electronic templates.
Brand and marketing strategy, and project management by Blaze Solutions Group.
ApplicationsCreating multi-purpose sales tools for growth
A series of cleaning and maintenance illustrations were adopted to compliment the new Danihers brandmark. These icons helped breathe life into stationery items and sales tools like this A3 posters which also folds down into a neat little A4 brochure booklet.
Being creative and playful with this format helps bring an interactive element to marketing material while conveying useful facts through the use of infographics that help promote the importance of a clean workspace.
Paraph uniquely combines true creativity with a structured and considered approach to graphic communications solutions.
They’re a big picture creative with strong attention to detail, and able to effectively and efficiently transform brand and marketing strategies into wonderful tangible designs that delight and excite clients.Samantha Fredericks
Create a killer brand today.
Book an expert brand consultation by calling 0417 316 641 now.