Bushfire and Natural Hazards CRC Logo

Bushfire and Natural Hazards CRC

Complete identity design and application
 
The Bushfire and Natural Hazards CRC follows on from the very successful Bushfire CRC that ran for 10 years.

Cooperative Research Centres (CRCs) are funded for a total of seven years, during which the research is commercialised and the CRC dissolved. The Bushfire CRC received an extension after the Black Saturday fires but eventually came to a close mid 2014.

A lot of what was learned is now being implemented and extended into natural hazard research.

Paraph was commissioned to create a readily recognisable presence for the new Bushfire and Natural Hazard CRC identity design that reflected the expanded multi hazard focus of the research group to prepare, prevent, respond and recover.

The end result was an identity that shows the layers of complexity when dealing with emergency responses to natural hazards, it evokes layers of complexity as well as a macro and micro approach to research.

Applications

A successful identity should be flexible enough to work at any size and on any surface.
 
Part of the Bushfire and Natural Hazards CRC identity implementation included a launch at Parliament House.
Promotional items symbolic of emergency response and protection were selected to reflect the service the CRC provides in hazard research. Each item carried the new logo and shows its flexibility when applied to pens, umbrellas, first aid kits and many more.
In addition, Paraph developed a range of templates, brochures and stationery as well as the new CRC website.
Pullup Banner Tryptich

Display banners

These banners were design for the CRC’s launch in December 2013 and were flanked by emergency services trucks and helicopter at Parliament House, Canberra.

They were designed to be flexible enough to be used as a triptych, as a double banner display when the outer two are swapped over, or as single pull-ups where space is limited.

Banner are ideal for launches, trade shows, conferences or in places where you need to stand out from the crowd.

Newsworthy

Paraph provided the design solution for the new CRC website and worked in close consultation with BoaB Interactive to develop this news style website.

BoaB interactive is a small, agile solutions developer serving the natural resource management and collaborative research communities and we have worked closely with Boab to deliver both this website and its predecessor, www.bushfirecrc.com.

Bushfire and Natural Hazards CRC website

Brand extension

In addition to the printed material, a set of Microsoft Word and Powerpoint templates were created for researchers. These templates are used to submit research findings as either a report or poster. Paraph also designed a professional InDesign template for newsletters with an easy to use style sheet and grid for non-designers and desktop operators.

Create a killer brand today.
Book an expert brand consultation by calling 0417 316 641 now.

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