AF Sourcing

Promotional Poster Design

AF Sourcing is the newly launched procurement division of Apartment Furniture. It sources and delivers furniture for those who fit out commercial premises.

Paraph created a visual language and design styling to support and enliven the newly developed AF Sourcing brandmark. A range of marketing collateral was also designed including a high impact promotional poster design that folded down as a hero brochure, website and stationery.

Content development and project management by Blaze Solutions Group.

Maximum impact

A brochure that explodes out when you open it.

Two hands opening a folded brochure to an A2 Promotional Poster Design

Inside view of the A2 promotional poster design

Production value

This A4 ‘brochure’ folds out to reveal a high-impact A2 poster. It emphasises the AF Sourcing brand with unique folds to form the shape of a building. When opened, the whole design ‘explodes’ out overloading the senses, revealing products and explaining the design process followed by AF Sourcing.

A unified message

To complement the promotional poster design the message was reinforced with a custom designed WordPress website that uses similar design elements as the poster.

Two iMacs showing the accompanying AF Sourcing WordPress website design

Paraph uniquely combines true creativity with a structured and considered approach to graphic communications solutions.

They’re a big picture creative with strong attention to detail, and able to effectively and efficiently transform brand and marketing strategies into wonderful tangible designs that delight and excite clients.

Samantha Fredericks

Brand, Marketing and Business Professional, Blaze Solutions Group