Launch of Paracon Group Website

Paracon Group is a boutique firm specialising in high end interior fitout and refurbishments. Paracon have been a Paraph client since their inception in 2013. At the time we designed the Paracon logo and applied it to vehicle livery and business cards as part of a basic start-up identity design.

Working with the client Paraph helped select an appropriate WordPress template that would showcase their growing portfolio of projects. Professional photographs were commissioned by Paracon, which were then featured on the homepage and on subsequent project pages in detailed galleries. This was complimented with professionally written text for each project overview. 

Being light on initial projects it was important to give the impression that there was more content then was actually present. Padding out the website was achieved by duplicating larger projects like Williams-Sonoma whose project consisted of four smaller store fitouts – Williams-Sonoma, Pottery Barn, Pottery Barn Kids and West Elm. The home page was also padded out with corporate branding and client testimonials.

The end result is a beautifully crafted, responsive, mobile-friendly website that is capable of handling future content growth with the greatest of ease. The site is also hosted on our WordPress hosting product 4tify.