Like you, we believe in giving our customers a brand experience they’ll love.
Here’s where we walk our talk, put pedal to the metal and give away our best tips and tricks for brand domination. Read on.
How to create a Visual Brand Audit
Creating a visual brand audit doesn't need to be a daunting task. I once wrote about how an identity update can be a great confidence booster for you, your business, its employees and customers. But how do you decide whether your identity needs updating? Not every...
Selling Products Online
Some time ago Paltech contacted Paraph about selling products online. Years prior (2011) Paraph redesigned their previous website as well as revitalised their long standing identity. Four years on and the old site was in need of an update. With an increasing focus on...
Launch of Paracon Group Website
It has been a busy time for Paraph these last few weeks. After launching a new website for Hexima last week we are now very proud to also announce the launch of the Paracon Group website.Paracon Group Website Paracon Group is a boutique firm specialising in high end...
Hexima Identity and Website Launch
Hexima has been a client since 2007 and had recently announced a change that would see them focus on a new stage in their research and commercialisation approach. Hexima’s technology against onychomychosis, or fungal nail infection, had reached an important new...
Free WordPress Hosting from 4tify
Yes, Paraph is offering free WordPress hosting with 4tify Hosting to any client that signs up for a new WordPress website. We created our own WordPress website back in April 2013 – an eternity ago in web development terms. Prior to this web development for us was...
Identity Update as a Business Confidence Booster
What is it you do before going to an important meeting, job interview or even a first date to give yourself a confidence boost? Do you get a haircut? Wear your best outfit? Splash on your favourite fragrance? Any of these proven methods will help boost your...
How to Create a Brand in 3 Days
One Friday I had an idea for a new website and little did I realise that three days later I had registered a domain, set up social media pages, integrated those pages with a new website and applied the new identity. It was like I was possessed. Sometimes you just get...
Fair Trade Logo – ninety-nine percent lose out
I recently had a conversation with a friend who is also a designer and we got to talking about generating income from logo and identity design. The increasing pressures of competition from local and overseas crowdsourcing websites is making it more difficult to get...
We have a template for that
As designers we're often asked to create templates for clients in one form or another. The most common templates belong to the Microsoft Office suite of applications (Word, PowerPoint, Excel, etc) but there are plenty of other template systems around. This website is...
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