by Friedo Ligthart | Dec 6, 2017 | Design, Identity, Tips and Tricks
Creating a visual brand audit doesn’t need to be a daunting task. I once wrote about how an identity update can be a great confidence booster for you, your business, its employees and customers. But how do you decide whether your identity needs updating? Not...
by Friedo Ligthart | Jun 12, 2015 | Case Study, Design, Identity, Website
Hexima Identity and Website Launch Hexima has been a client since 2007 and had recently announced a change that would see them focus on a new stage in their research and commercialisation approach. Hexima’s technology against onychomychosis, or fungal nail infection,...
by Friedo Ligthart | Jul 2, 2014 | Design, Identity, Tips and Tricks
Identity Update as a Business Confidence Booster What is it you do before going to an important meeting, job interview or even a first date to give yourself a confidence boost? Do you get a haircut? Wear your best outfit? Splash on your favourite fragrance? Any of...
by Friedo Ligthart | Jun 23, 2014 | Case Study, Design, Identity, Print, Website
How to Create a Brand in 3 Days One Friday I had an idea for a new website and little did I realise that three days later I had registered a domain, set up social media pages, integrated those pages with a new website and applied the new identity. It was like I was...
by Friedo Ligthart | Jun 6, 2014 | Design, Identity, Paraph News, Print, Signage, Website
Fair Trade Logo – ninety-nine percent lose out I recently had a conversation with a friend who is also a designer and we got to talking about generating income from logo and identity design. The increasing pressures of competition from local and overseas crowdsourcing...
by Friedo Ligthart | Mar 11, 2014 | Design, Identity, Paraph News, Print
We have a template for that As designers we’re often asked to create templates for clients in one form or another. The most common templates belong to the Microsoft Office suite of applications (Word, PowerPoint, Excel, etc) but there are plenty of other...
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