We’re brand identity experts.

When you need design done with a flourish and the minimum of fuss, give us a call.


Paraph is an independent design studio that delivers creative strategic solutions for businesses, agencies and in-house marketing departments quickly, efficiently and at quite reasonable prices.

We’re sleek, dependable, no-nonsense problem solvers, working away behind the scenes to make brands around the world shine brighter.

We’re based in Melbourne but we work all over – wherever there’s a brand that needs help pulling ahead of the pack, we’ll be there.

A bit about our founder, Friedo Ligthart.

With a design degree from Monash University, Friedo has been a university lecturer in branding and digital design, typography and production at Monash and Deakin universities and worked at Cato Purnell Partners.

He moved to the Netherlands to further his design skills in 1998 before returning home to found his design studio in 2000.

As the principal of Paraph Design, he’s consulted for some of the biggest names in the branding business, including Fabio Ongarato Design and Futurebrand, where his original design flair and friendly, can-do approach made him sought-after as a creative gun for hire.

Friedo’s renowned among our clients for being flexible, ingenious, reliable and fast. He uses his extensive knowledge of on-and-offline media design to cut to the quick of what every brand needs, allowing us to mastermind remarkable brand identities that make people sit up and take notice.

“Friedo uniquely combines true creativity with a structured and considered approach to graphic communications solutions. He’s a big picture creative with strong attention to detail, and can effectively and efficiently transform brand and marketing strategies into wonderful tangible designs that delight and excite clients.”

Samantha Fredericks
Brand, Marketing, Change and Growth

Create a killer brand today.

Book an expert brand consultation by calling 0417 316 641 now.


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