With a design degree from Monash University, I have been a university lecturer in branding and digital design, typography and production at Monash and Deakin universities and worked at Cato Purnell Partners.
I moved to the Netherlands to further my design skills in 1998 before returning home to found my own design studio in 2000.
As the principal of Paraph Design, I’ve consulted for some of the biggest names in the branding business, including Fabio Ongarato Design and Futurebrand, where my original design flair and friendly, can-do approach made me sought-after as a creative gun for hire.
I’m renowned among clients for being flexible, ingenious, reliable and fast. I use my extensive knowledge of on-and-offline media design to cut to the quick of what every brand needs, allowing me to mastermind remarkable brand identities that make people sit up and take notice.